What Is a CPA Network?

What Is CPA- A Comprehensive Explanation

 

CPA, which stands for Cost per Action, is basically a form of affiliate advertisement that is used by almost all companies throughout the world in order to generate leads for their products. This marketing is done by affiliates who work through their own websites in order to send traffic to the advertiser‟s website for

the product of the company. CPA deals with specific forms of marketing which involve pay per click and pay per lead ads.

Although Google used CPA networking as a major part of their advertising campaign till June 2008, eBay has now taken up this form of marketing and calls it AdContext. CPA is also known as Cost per Acquisition. This makes more sense literally, since affiliate advertisers under CPA networks are paid based on what the advertiser acquires from his or her customers.

There is no returning of funds in this sort of advertisement. As long as the entire action is completed by potential customers, affiliates get paid per lead that they provide to the advertiser. This makes it easier and simpler for advertisers to work for their company, as well as for affiliates to work for their  dvertisers.

Since there are many CPA networks out there and hundreds of affiliates are hired from these networks, advertisers usually have affiliate managers who go through the resume of each of these affiliates and hire only those who have thebest lead generation records, or are the most appropriate for a specific line of marketing.

The basic deal with CPA marketing is to generate traffic to the company‟s website. This job is outsourced by the advertisers of these companies to the affiliates, who in turn get paid in commission depending on the quality of lead generation that they can provide. Affiliates then use various forms of advertisingsuch as banner ads, keywords, article directories, pay per click ads and video ads to attract more traffic for the website.

Companies that sell insurance, credit and/or debit cards, public bonds or even ring tones of cell phones, use CPA networks to build their leads. Affiliates should stay in touch with their managers since the latter are well informed about the latest information regarding the COA networks and the newest ideas for this sort of marketing.

Although getting paid $30 for each action that an affiliate is able to generate from potential customers may seem like a cheap bargain for the work that they go through, if they have a handsome customer profile of about 400 to 500, then this amount can multiply into a hefty pay packet per month.

What Is a CPA Network?

If you know about CPA marketing then you should also know about CPA networks. Basically, CPA, which stands for Cost per Action or Cost per Acquisition, works through a network which acts as the mediator between advertisers of companies that want high lead generations for their websites and affiliates who do the marketing job for this purpose. CPA networks provide advertisers with a wide range of affiliates who have signed up with them so that various companies can choose the best affiliates for this job.

Unlike affiliate marketing, CPA marketing requires the marketers to receive the approval of CPA networks. Otherwise they are not registered with them.

However, the approval process is not too hassling. You have to understand that the affiliate manager of this CPA network is also interested in earning money as much as you are. Therefore, as long as you own a website through which you can build leads for the products you are advertising, you should be good to go.

The most intelligent thing to do is to register yourself as an affiliate marketer with as many CPA networks as you can. Many of you may have had the experience of marketing for products from Clickbank. Here, all you had to do was choose a product, build a website and get paid in commission every time you were successful in generating any sort of action from your customer.

The best part of CPA marketing is that as a marketer you don‟t need to wait till the product has sold in order to get paid. As long as you can make a potential customer submit information such as email address or telephone number with the website of the company whose product you are advertising, you should be eligible for commission.

Sometimes marketers in CPA networks use par per click ads or even zip code submission options in order to generate action from individuals who visit the website. This can pay up to $60 per action. Therefore, once you have come across a popular product or a good CPA network, you should be rolling in the big bucks in no time.

The trick is to advertise for as many products as you can. Registering with a substantial CPA network can make a huge difference in your earning capacity. Many CPA marketers advertise for various genres of products such as health foods (Acai Berry), insurance plans or holiday destinations in England. It doesn‟t matter if you are able to sell the product in CPA marketing. Companies are looking for marketers who can generate substantial traffic to their website. The logic behind this plan of advertisement is that affiliates “hook” customers in, and companies “cook” them.

Since you don‟t know which product is going to earn you maximum commission, it is best to sign up for various kinds of products, test all of them for some time and then specialize in a certain genre.

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